“Your mom” has become the accidental protagonist of October 2025. Once a throwaway line in online debates, she now features in exchanges at the highest levels of American politics. The unlikely transformation began with S.V. Date, a journalist from the HuffPost, who repeatedly tried to ask the Trump administration difficult questions. Each time, he was met not with answers but with taunts – and, eventually, jokes about his mother.
The empire of irony: Why memes are America’s new propagandaHow Trump rules the US with memes and why ‘brain-numbing’ content is the future of politics
By Vitaly Ryumshin